Small and mid-sized IT services companies face a series of marketing and communications hurdles that hinder their ability to compete with larger, more established firms. With limited budgets and fewer staff, these companies struggle to match the marketing reach and sophistication of their larger competitors. 

It has been an interesting year for IT consulting firms serving the constantly changing small- and mid-sized business market. Despite all the uncertainty and volatility, small businesses are still investing in technology modernization to compete in today's digital economy. Indeed, IT spending among SMBs will rise from 6% in 2024 to 8% CAGR by 2028, according to Analysys Mason projections, as business leaders shift from reactive to proactive technology investments, focusing on long-term growth and efficiency gains​.