CASE STUDY
Data Science & Climate Change
Data Science and Analytics Company Puts Climate Change into Strategic Context for Property-related Industries
A west coast-based data science and analytics company with a decades-long track record in the property industry set a new strategic objective to be a trusted advisor on climate change’s impact across real estate, mortgage banking and insurance sectors.
The Challenge
Clients and prospects viewed the company as offering tactical business and market data rather than strategic insights for informed long-term planning and decision-making.
The Approach
To tackle this challenge, Mindshare Capture Consulting initiated targeted workshops across divisions to evaluate why the company was perceived as tactical rather than strategic.
After assessing audiences and objectives, we collaborated with leadership to outline steps for achieving engagement goals across awareness, engagement, and sales enablement levels.
Following the workshops, we devised a plan to promote the company's chief economist, chief scientist, and senior executives through thought leadership media campaigns.
The Outcomes
Mindshare Capture Consulting implemented the plan and partnered with the client's marketing-communication team to enhance executive Q&As, industry briefing reports, datasheets, and social media vidcasts.
These campaigns facilitated the development of a robust messaging strategy for engaging senior executives and decision-makers in target markets.
Moreover, the company fostered strategic relationships by offering insights on mitigating climate change's impacts on sectors linked to the property sector across short, mid, and long-term timelines.