CASE STUDY
Independent Field Survey for Enterprise Video
Video Solutions Company Commissions Independent Field Survey to Capture Impact of Video Traffic on Enterprise Network Infrastructure
A video solutions company grappled with low brand recognition in their market. Their primary interaction with clients occurred through channel partners, hindering direct engagement with target audiences and limiting their exposure to broader markets.
The Challenge
Limited brand recognition and incomplete understanding of the client’s value proposition left them susceptible to market disruption from cheaper, and often inferior, alternatives.
The Approach
To address this issue, Mindshare Capture Consulting was commissioned to design and execute a third-party field survey targeting IT leaders in the enterprise market.
The survey focused on the strategic challenge of rising video traffic in enterprise network infrastructures and the decisions executives were making to adapt to evolving business and technological requirements.
Upon survey completion, Mindshare Capture Consulting crafted go-to-market campaigns presenting survey findings alongside in-depth analysis from client executives.
This initiative enabled the client to deliver high-value content campaigns, exposing their executives and brand to targeted audiences and trade publications.
The Outcomes
Mindshare Capture Consulting conducted the independent field survey and collaborated with the client’s marketing team to publish and promote executive summaries, Q&As, industry briefing reports, datasheets, and social media vidcasts.
The robust messaging campaign focused on providing essential analytical data and insights for the enterprise video industry.
As a result:
The client was featured in several top-tier trade publications.
A targeted content-flow campaign was created, including lead capture from premium asset registrants.
Ongoing insights were provided to the market.
This approach effectively elevated the client’s brand reputation among industry trade press, channel partners and end-user decision-makers. They are now seen as strategic partners in addressing critical challenges posed by rapidly rising video traffic on enterprise networks.